5 Steps to Allocating Your 2015 Social Media Marketing Budget

Social media budgeting for 2015

This is a guest post from Ivan Serrano, a social media and business journalist comfortably living in the Bay Area of California. You can follow him on Twitter and Google+

As the new year approaches, businesses should expect big changes for their social media strategy.

Social media experienced some big changes in 2014. New platforms such as Ello were introduced, Snapchat introduced Snapcash, and Facebook began taking action to create more organic content on its platform.

With these changes, brands are going to need to know what trends will impact their social media strategy in 2015. As you continue to plan your social media marketing for 2015, here are five things you should keep in mind:

1. Adapt to mobile marketing.

Do you have a mobile social media marketing budget in place? If not, you’re missing out on a huge opportunity to reach a larger audience of consumers.

People are spending more time on social media with their mobile device than they do on a laptop or computer. In fact, smartphone users spend more than seven hours each month using Facebook’s mobile app to access their accounts.

When allocating your 2015 social media marketing budget, make sure you create room for mobile marketing. Mobile marketing enables brands to pay attention to their customers’ location and engage with them on a local level. You can also take advantage of photo dependent networks like Instagram to build awareness of your brand on-the-go.

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Just do it! 5 ways to gain the confidence to blog

How to find the confidence to blog

Blogging takes confidence. No matter what you blog about, taking the time to write and share your thoughts involves vulnerability. People will find your typos and grammatical errors. Smart people might disagree with you. Sometimes, you may even be flat out wrong.

When you blog, you’re offering a part of yourself: your ideas, your intelligence, your own stories.

If you’ve ever let your lack of confidence stop you from blogging, fret not. You are not alone. And thankfully, marketing expert Mark Schaefer recently released a helpful Slideshare that outlines 5 easy tips on how to become a more confident blogger.

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3 ways a bigger social media budget can set your marketing team up for success

Bigger social media marketing budget for 2015

As 2014 comes to a close, many companies are busy budgeting for the next year. Now’s the perfect time for marketers to think about their social media goals for 2015 and decide how much to allocate for social marketing.

Social media spending is going up in 2015, so the question that companies need to ask is this: do we need to follow the trend? 

My answer? Absolutely. Here are 3 ways putting more resources into your social media efforts can elevate your marketing tactics in the new year:

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5 content marketing lessons I learned from going viral

What happens after a piece of content you’ve created goes viral? 

Earlier this year, I had the opportunity to find out the answer to this question when a blog post I wrote about the death of the social media manager got a lot of traffic. Within 24 hours, the article had 1,000 views. Mentions poured in on Twitter. I received the most LinkedIn requests I’ve ever received in one week. And my LinkedIn following easily crossed 1,000. By the end of the week, the post has reached over 50,000 views. Today, that post has more than 86,000 views.

5 content marketing lessons I learned from going viral

“Viral” is somewhat of a relative term, but for me, seeing one of my posts get more than 50,000 views in one week certainly qualifies as going viral.

It was an odd experience for me because as a marketer, I often think about ways of extending the reach of my company’s content. I am not alone: many marketers want to crack the code for viral marketing. In fact, it’s the quest for virality that’s driving the popularity of real-time marketing. If we can all be like Oreo, then we’ll boost brand awareness and increase lead count/sales…eventually.

From my experience going viral, I’ve learned some valuable content-marketing lessons. Here are 5 of them:

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Avoid the TLDR syndrome: 8 tips on how to visually break up your blog posts

Use images in your blog posts

I read many blog posts every week. As a social media marketer, I’m always on the look out for great content to share and for inspiration. Reading many different blogs help me do that.

One common blogging mistake that I often see is people not breaking their blog posts up visually. There’s nothing like big chunks of paragraphs that make me want to move on to something else.

I am not alone. Studies show that the TLDR (or tl;dr for too long; did not read) syndrome is real. Most people simply don’t finish reading online articles.

TLDR meme
Photo: http://knowyourmeme.com/memes/tldr

That’s partly because we have shorter attention spans, but that doesn’t mean bloggers can’t do anything about it. It all comes down to formatting. Your blog posts are not academic papers, so stop formatting them as such.

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