The surprising truth about bucket lists

Why bucket lists are useless

I started thinking about bucket lists last year, shortly after turning 29.

You see, I’ve never had a bucket list before, but the idea of turning 30 frightens me. That’s why I thought about creating my first ever bucket list. I figured it was finally time to figure out the things I wanted to do when I grow up.

I’ve researched about bucket lists, and after contemplating about this topic, I’ve come to a surprising conclusion.

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Real-time marketing: 5 tips for success

Real-time marketing tips

When Germany obliterated Brazil at the World Cup this week, companies were quick to join the conversation. “Somebody give #BRA some wings!” wrote Red Bull. DiGiorno Pizza tweeted,“#ThingMoreLikelyThanBrazilWinningTheWorldCup CM Punk coming back #RAW.”

Clearly, companies haven’t given up on real-time marketing. This despite the fact that there are very few examples of successful real-time marketing so far, with Oreo’s Super Bowl tweet being an obvious example.

Despite its popularity, real-time marketing is failing, and the Brazil-Germany match is the latest proof of this. During the game, most brands trolled Brazil for its stunning collapse. But while some of the tweets were funny (admittedly, I liked this one from Pornhub: “Please stop uploading the game highlights to Pornhub…Our public humiliation category is full.”)—most of the brand tweets fell short. Audi and Volkswagen USA both tried pimping their products out, but the tweets were not particularly clever or original. Tesco resorted to a German-related pun, writing, “Well, this is wurst case scenario for Brazil.” Even Visa’s tweet felt forced.

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Why customer empowerment is good news for social media marketers

Why social media marketers should embrace the customer revolution

Recently, I had to help my boyfriend find airline tickets for an emergency trip. To find the cheapest airfare, we did what any logical person would do today: search online. We looked at price comparison sites. We read blog posts for tips on how to get cheap flights for urgent trips. And we scoured review sites to make sure that we were dealing with a decent airline.

After doing extensive research, we contacted a few airlines. But the problem was it was a Saturday evening: most airline call centers had shorter hours. All travel agencies that we called were also already closed. After being informed by Air Canada that it would take an hour for them to call me back, I decided to send them a tweet.

Guess how much time it took for them to tweet me back? Less than 15 minutes.

This experience of mine not only demonstrates why social media is a great tool for businesses today—it also highlights the fact that we’re now at a time when customers like myself have more information, more choices and more opportunities to say what’s on my mind.

Think about it: Just a decade ago, I wouldn’t have had the choice of tweeting the company. The technology that would allow me do research before contacting an airline wouldn’t be as robust. And checking reviews from other customers online would have been considered weird.

We are now living in the age of the empowered customerTweet this!

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Why going viral means nothing

Why Going Viral Means Nothing

Last March, I published a blog post about the death of the social media manager. I wrote the post as part of LinkedIn’s #MyIndustry campaign.

Within a day, more than 1,000 people have seen it. The views kept on coming, reaching over 50,000 views by the end of the week. I got a lot of mentions on Twitter. I received the most LinkedIn requests I’ve ever received in one week. My LinkedIn following easily crossed 1,000. Today, that post has more than 76,000 views.

I’m not sure when a piece of content technically goes “viral,” but at least in my standards, that LinkedIn post did just that. Some of the blog posts I’ve written in the past have reached a wide audience, but those views trickled in over a long period of time. Not this one.

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9 proven ways to become a content marketing creative genius

9 ways to unleash creativity

As marketers, we’re expected to be always on. We’re expected to be creative, to be able to come up with new ideas all the time.

And in marketing, creativity is a critical component of success. You won’t see traction in your content marketing efforts unless you have new ideas to share or you present them in a way that hasn’t been done before. On social media, we need to constantly come up with new blog post ideas and new ways of engaging our audience.

So, how do you keep the creative juices flowing?

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