10 content marketing tips on how to rock your LinkedIn page

How to rock your LinkedIn page - 10 tips for social media and content marketing pros

When people talk about social media, they often talk about Facebook and Twitter. But for many companies—especially those in the B2B space—LinkedIn is an important social network in your content marketing strategy, perhaps even more critical than other networks.

Consider these stats:

  • 64% of all visits from social media channels to corporate websites come from LinkedIn, according to a 2013 Econsultancy study. For comparison, 17% of traffic come from Facebook and 14% come from Twitter.
  • LinkedIn is 277% more effective for lead generation than Facebook and Twitter, proclaimed a 2012 Hubspot study.
  • 80.33% of leads generated for social media for B2B marketers come from LinkedIn, claims a 2014 Oktopost infographic.

If you’re not using LinkedIn yet to its full potential, that needs to change ASAP.  Here are 10 tips on how to create a LinkedIn page that kicks some serious butt. (Most of these tips come from my experience managing the LinkedIn page of my employer Vision Critical.) 

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7 habits of super productive content marketing pros

7 Habits of Highly Productive Content Marketers

You can’t survive content marketing without being productive. Content marketers today are under pressure to produce more content while maintaining a high quality of work. And indeed, marketers are pumping out more content: according to Content Marketing Institute, 70% of B2B marketers produced more content this year than last year.

B2B content creation

If you’re looking for ways to become more productive, it’s critical to develop the right habits. These 7 are a good start.

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How Facebook’s See First news feed update benefits brands

One does not simply see all Facebook page updates

The largest and most dominant social network is planning to give users more control over their own news feed.

Last week, Facebook rolled out a new feature that allows users to identify people and pages that they’d like to see first in their news feed. “To help prioritize stories, and make sure you don’t miss posts from particular friends and Pages, you can now select which friends and Pages you would like to see at the top of your News Feed,” the company said in a blog post.

This new feature is already available in iOS, but the social network promises to roll it out to Android and desktop soon.

The move gives the site’s over 1 billion users more control over the content that they see when they log in to the site. Before this enhancement, what people see in their news feed is determined by Facebook’s mysterious algorithm, which surfaces content it believes to be most engaging for you. While Facebook’s algorithm is pretty darn smart—it will start showing more content from a friend if you regularly “like” his or her status, for instance—this move gives users even more opportunity to dictate what they see in the news feed. It’s another step to make sure that Facebook users remain engaged when they’re on the site.

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How to use the popular tool Dropbox to improve content marketing

Dropbox tips for content marketers

A version of this article first appeared on Orangedox

Dropbox is now used by over 300 million users worldwide. But while many people primarily treat it as a cloud-storage platform, Dropbox has other amazing uses. For example, more and more brands are using Dropbox to improve team productivity and to enhance their content marketing strategy.

If you’re new to Dropbox or if you haven’t explored it fully yet, here are some tips you can try to take more full advantage of it.

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