Late last year, I briefly entertained the idea of quitting my job and looking for a new gig. A job that had nothing to do with social media. Something that didn’t involve any type of tweeting, pinning or liking.
That feeling didn’t last long at all. Less than a day, to be precise.
In retrospect, the reason I felt like I needed to quit social media marketing was because of a mild (but significant enough) burn out.
I am not alone: burnout among social media marketers is quite common. PR pro Arik Hanson recently shared his thoughts on this phenomenon, predicting that “burnout for early adopter social media marketers” will happen more for 2015. Some reasons for this, according to Hanson, include the lack of senior roles and the fear of being pigeonholed into a social media position.
Contrary to what some may belief, being a social media marketer isn’t just all about tweeting and lurking on Facebook the whole day. The role is becoming more strategic than ever. It’s also incredibly stressful. Getting burnt out is a real possibility.
If you’re part of the growing number of social media marketers who’s thinking of calling it quits, here are eight ways to reignite your passion for what you do.