2017 was a year of evolution and experimentation.
At work, my role changed a bit. I moved from writing blog posts for our corporate blog to mostly managing freelance editors who helped us with early drafts of our articles. I started doing copy for landing pages for webinars, e-books, events and everything else in between. I had the opportunity to write many, many emails. I worked with an influencer to write an e-book, which turned out to be very popular. And in collaboration with my colleagues, I crafted the stories for several thought-leadership and customer webinars as well as conference presentations.
On top of all of that, I had the opportunity to re-launch and manage our Google AdWords presence and our early experiments with AdRoll.
So, yeah, I did some pretty cool shit in 2017.
But the most interesting thing I’ve worked on this year had nothing to do with work. I started writing for a new-ish blog, which I tentatively called Thrive. It’s where I share perspectives and tips on productivity, creativity and wellness. Thrive was supposed to be just an experiment, but I found myself really enjoying working on it, so I plan on putting more time towards it in 2018.
Here’s a partial list of the many articles that I worked on this past year.