How to use the popular tool Dropbox to improve content marketing

Dropbox tips for content marketers

A version of this article first appeared on Orangedox

Dropbox is now used by over 300 million users worldwide. But while many people primarily treat it as a cloud-storage platform, Dropbox has other amazing uses. For example, more and more brands are using Dropbox to improve team productivity and to enhance their content marketing strategy.

If you’re new to Dropbox or if you haven’t explored it fully yet, here are some tips you can try to take more full advantage of it.

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Why email marketing beats social media in lead generation, and what you can do about it

When it comes to lead gen, email marketing will always beat social media

Social media has many legitimate marketing uses. When used right, social lets you build a genuine relationship with your customers. It helps you find out what people are saying about your brand and it enables you to share interesting content with your audience. Regardless of whether they’re in B2B or B2C, most businesses today can’t afford not to have a social media presence.

But there’s one thing that social media isn’t great for: lead generation. Social media works effectively for many marketing activities, but generating new leads isn’t one of them. In fact, when it comes to generating leads, the good ol’ email will always beat social media. One 2014 study from management consulting firm McKinsey & Company suggests that email conversion rates are 40 times higher compared to Facebook and Twitter combined. “The rate at which e-mails prompt purchases is not only estimated to be at least three times that of social media, but the average order value is also 17 percent higher,” according to the report.

An understanding of its drawbacks as a lead gen tool is critical to getting the most out of social media marketing. So why is email, a relatively old channel, better suited for generating leads? Here are a few reasons why.

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How Dropbox can help you become a more productive and effective content marketer

Discover four ways Dropbox can help enhance your content marketing strategy. 

How to use Dropbox for content marketing

Dropbox is a useful tool to store and backup your files in the cloud, but did also know that it’s a nifty tool for content marketing? Many marketers already use Dropbox as part of their day-to-day activities. According to Dropbox, marketing and creative pros share 10 times more Dropbox links than the site’s average user.

From improving your productivity to enhancing collaboration with your teammates, Dropbox’s growing number of features can help you become a more effective and efficient content marketer. In an article for Orangedox, I shared tips on how content marketers can take better advantage of Dropbox. Here’s a summary.

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Periscope is interesting, but it might still fail

Periscope - Twitter's live streaming mobile app

I was recently talking to a friend about Periscope, Twitter’s new app. Although my friend is a social media enthusiast, she said she had never heard about it.

“It’s for live streaming,” I said. “Kinda like Ustream, but using your phone.”

After considering my explanation, my friend offered: “Sounds interesting…but weird.”

My friend’s description—”interesting but weird”—has been, for the most part, how many journalists, bloggers and early adopters have been describing Periscope. If you talk to non-techies about Periscope, they’d probably use the same adjectives to describe it.

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