8 Ways To Avoid Burn Out As A Social Media Marketer

8 ways to avoid burnout as a social media marketer

Late last year, I briefly entertained the idea of quitting my job and looking for a new gig. A job that had nothing to do with social media. Something that didn’t involve any type of tweeting, pinning or liking.

That feeling didn’t last long at all. Less than a day, to be precise.

In retrospect, the reason I felt like I needed to quit social media marketing was because of a mild (but significant enough) burn out.

I am not alone: burnout among social media marketers is quite common. PR pro Arik Hanson recently shared his thoughts on this phenomenon, predicting that “burnout for early adopter social media marketers” will happen more for 2015. Some reasons for this, according to Hanson, include the lack of senior roles and the fear of being pigeonholed into a social media position.

Contrary to what some may belief, being a social media marketer isn’t just all about tweeting and lurking on Facebook the whole day. The role is becoming more strategic than ever. It’s also incredibly stressful. Getting burnt out is a real possibility.

If you’re part of the growing number of social media marketers who’s thinking of calling it quits, here are eight ways to reignite your passion for what you do.

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12 easy steps to writing great content

Process for writing great content

Writing great content is not a skill—it’s a habit. The key to producing useful and interesting content for marketing is finding a process that works for you and sticking to it.

I know that doesn’t sound sexy, but it’s true: engaging content doesn’t come from inspiration alone. Great marketers use processes to turn their brilliant ideas into stellar posts, ebooks and other pieces of content.

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LinkedIn Publishing: 6 Content Marketing Lessons Learned After One Year

Content marketing lessons from LinkedIn Publishing

It was about a year ago—March 12, to be exact—when I first received an email inviting me to blog on LinkedIn.

“Be the first one to publish on LinkedIn,” the invitation read. “Strengthen your reputation by sharing your perspectives with your network.”

I was already a big fan of LinkedIn, so I decided to take the plunge. I like experimenting with anything social anyway, so I couldn’t pass up on the offer.

Since then, I’ve published 35 LinkedIn blog posts, amassed over 2,000 followers, and gone “viral” once. In January 2015, LinkedIn opened up its publishing platform to all English-speaking countries, while continuing to add new features.

If you’re thinking of blogging on LinkedIn, here are six lessons I’d like to offer—all learned from my year of using the professional social network’s publishing platform.

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4 unexpected content marketing lessons from BuzzFeed

4 unexpected content marketing lessons from BuzzFeed

BuzzFeed is one of the biggest success stories in media today. Just a few years after its launch, the site has generated over $100 million in revenue in 2014 and is already profitable. It’s impossible not to talk to anyone under the age of 35 today who doesn’t know what BuzzFeed is.

So what is behind BuzzFeed’s phenomenal success? The site has pioneered the use of listicles, but its triumph can be attributed to more than that. The site’s growing web traffic is a result of its focus on interesting content, social-media optimization and smart use of technology.

Effective content marketing is a lot about acting as a brand publisher, so marketers can learn a lot from the BuzzFeed approach. Here are 4 lessons from this media powerhouse:

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5 effective (but underused) Facebook marketing tactics

5 underutilized Facebook marketing tactics

Many content marketers have a love-hate relationship with Facebook. With Facebook reach sliding, brands are wondering if Facebook marketing is still worth the effort.

I believe it is. In terms of potential reach and ubiquity, Facebook remains the social network to be.

The good news: Facebook is actively introducing new tools and features to help marketers succeed. If you’re looking to step up your game on Facebook, here are 5 fresh (and mostly under-utilized) tactics that can increase your reach and engagement:

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