How to optimize your content for Facebook sharing

Optimize your content for Facebook

Picture this: You worked really hard to write something amazing. Perhaps it’s an in-depth blog post about something your customers will find useful. Or perhaps it’s a landing page that compellingly outlines your content’s value. You click “publish” and give your teammates a high five. “This will surely bring us many leads,” you tell them.

But when you check Google Analytics a few days after, you find that your content isn’t pulling great traffic. You dig deeper and find that while people find the content useful, they’re not sharing it. In fact, it practically has zero Facebook shares.

For a content marketer, this scenario is pretty much a nightmare. As modern marketers, one of the most crucial things we need to worry about is creating shareable content. A part of that depends on the quality of your content; another part depends on how well you distribute it. But one crucial ingredient that marketers often miss is optimizing their content for social networks. That’s a huge missed opportunity.

This post outlines what you need to know to make your content highly shareable on Facebook. Read on!

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8 Ways To Avoid Burn Out As A Social Media Marketer

8 ways to avoid burnout as a social media marketer

Late last year, I briefly entertained the idea of quitting my job and looking for a new gig. A job that had nothing to do with social media. Something that didn’t involve any type of tweeting, pinning or liking.

That feeling didn’t last long at all. Less than a day, to be precise.

In retrospect, the reason I felt like I needed to quit social media marketing was because of a mild (but significant enough) burn out.

I am not alone: burnout among social media marketers is quite common. PR pro Arik Hanson recently shared his thoughts on this phenomenon, predicting that “burnout for early adopter social media marketers” will happen more for 2015. Some reasons for this, according to Hanson, include the lack of senior roles and the fear of being pigeonholed into a social media position.

Contrary to what some may belief, being a social media marketer isn’t just all about tweeting and lurking on Facebook the whole day. The role is becoming more strategic than ever. It’s also incredibly stressful. Getting burnt out is a real possibility.

If you’re part of the growing number of social media marketers who’s thinking of calling it quits, here are eight ways to reignite your passion for what you do.

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4 unexpected content marketing lessons from BuzzFeed

4 unexpected content marketing lessons from BuzzFeed

BuzzFeed is one of the biggest success stories in media today. Just a few years after its launch, the site has generated over $100 million in revenue in 2014 and is already profitable. It’s impossible not to talk to anyone under the age of 35 today who doesn’t know what BuzzFeed is.

So what is behind BuzzFeed’s phenomenal success? The site has pioneered the use of listicles, but its triumph can be attributed to more than that. The site’s growing web traffic is a result of its focus on interesting content, social-media optimization and smart use of technology.

Effective content marketing is a lot about acting as a brand publisher, so marketers can learn a lot from the BuzzFeed approach. Here are 4 lessons from this media powerhouse:

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5 effective (but underused) Facebook marketing tactics

5 underutilized Facebook marketing tactics

Many content marketers have a love-hate relationship with Facebook. With Facebook reach sliding, brands are wondering if Facebook marketing is still worth the effort.

I believe it is. In terms of potential reach and ubiquity, Facebook remains the social network to be.

The good news: Facebook is actively introducing new tools and features to help marketers succeed. If you’re looking to step up your game on Facebook, here are 5 fresh (and mostly under-utilized) tactics that can increase your reach and engagement:

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12 Lessons Learned From a Year of Blogging

Editor’s note: The following blog post first appeared on I asked Adelina if I could republish her post here because her tips are actionable and useful for both novice and expert bloggers.

12 Lessons Learned From a Year of Blogging

In December 2013, I decided that I was going to give blogging a proper go with my travel site Pack Me To. Before that, while I had set up my site and social media, I blogged halfheartedly and sporadically. I wasn’t truly invested in it and the idea of a blog seemed better than the actual writing. Since that decision, blogging has been a lot of hits and misses. A lot of experimentation, a lot of late nights and a whole lot of learning. Although I still see a lot more room for growth and development, I’m proud of what I have built in a year.

While I’m specifically writing about my experiences with the travel blogging industry, a lot of these lessons can be applied to other industries and blogging in general. It’s been a lot of trial and error and I still haven’t figured it all out yet, but here are 12 lessons I learned from a year of blogging:

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